It entirely depends on what the goal of your blog is. Do you want to make money? Do you want to just post random thoughts online? Do you want to share solutions

It entirely depends on what the goal of your blog is. Do you want to make money? Do you want to just post random thoughts online? Do you want to share solutions to interesting problems you've come across? I post maybe once a month tops, and for very specific niche queries I'm on the first page of results for the three main search engines. The goal for me isn't to make money or get famous, just to fill in some gaps where nobody's tried something before. I'm not a medium expert at all, but I would wager that most incoming traffic is going to be from google searches either way. The sad reality is that search & social is the only place traffic really comes from, practically nobody uses RSS or subscriptions anymore.