> You want the company to say the words along with you and agree with your position I disagree. When I engrave "I love you" on a watch, as a present for a lov

> You want the company to say the words along with you and agree with your position I disagree. When I engrave "I love you" on a watch, as a present for a loved one, I don't want the engraver to agree with me at all. The message isn't from them. It's from me. I couldn't care less if they agree or disagree with the sentiment. There's a message I want to convey and a person (or company) - the engraver - who is offering to engrave the message for me as a service. > if you put your faith into a corporation reflecting your moral convictions I think the trap we're falling into here is assuming that if Apple were to engrave the "liberate" message, that they would somehow be endorsing the message. That's madness. Nobody would expect them to be endorsing my "I love you" message for my wife if they engraved that, so why do we when it's a politialy charged message? As for why people get Apple to engrave the message rather than "carve/emboss/sharpie/sew" the message themselves; it's neater and looks good. I doubt most people spending hundreds of dollars want that "I sharpied this myself" look.