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Domain leasing has been tried, it's never succeeded with scale. Most domainers are amenable from what I've seen. If you can make it work, it would be great.
by ohashi 16y ago
Domain leasing has been tried, it's never succeeded with scale. Most domainers are amenable from what I've seen. If you can make it work, it would be great.
The one big hole in your logic is you seem to think that they aren't making any money off those parked domain names. I can tell you from experience, some of them make tons of money. I had one domain that covered more than my rent. So the trade-off often isn't zero dollars for a domain holder, it's what am I earning now? How long will this revenue stream last? Do I expect the value to go up in the future?
- Mc_Big_G 16y agoYou are totally right that some of the parked domains make a lot of money. For example, Anything.com Ltd. owns a slew of domains (look at marketing.com) which are nearly all parked. They make money from users clicking through and I'm sure they earn a lot of money, but imagine how much more they could make if, at minimum, they created a better affiliate site that didn't look like a crappy parked domain. Even if they just changed the design and kept basically the same strategy, they could probably double their money. Frankly I'm amazed they don't try harder. How many people actually click through the links on a parked page? Personally I hate these pages and immediately close them. If they just put in the effort to create a "real" site, they would draw in a much higher percentage of users. It may not be the case with Anything.com Ltd., but I'm sure that there are many domain owners who don't have the knowledge or resources to make a decent site. So, if they paired with a competent developer, they greatly increase their chances for success.
- ohashi 16y agoLittle secret, uglier pages convert into more clicks on PPC. Pretty pictures and design only distract the users from clicking somewhere else. Some of the systems used play with a lot of landers, designs and such. They auto optimize and can be tweaked. Checkout http://www.fabulous.com/promo/fabulousplus/index.htm http://www.fabulous.com/promo/fabulousplus/index.htm