Similar story: Back in 2001, Jonah Peretti requested the word "sweatshop" engraved on his Nike shoes. They refused the request, and it became a Thing. https://

Similar story: Back in 2001, Jonah Peretti requested the word "sweatshop" engraved on his Nike shoes. They refused the request, and it became a Thing. https://knowyourmeme.com/memes/events/nike-id-sweatshop-e-mail-controversy https://knowyourmeme.com/memes/events/nike-id-sweatshop-e-ma... Peretti later went on to found BuzzFeed.