Services have been doing that for a while though... it's to prevent you from joining on a mass drop, binging the season then only staying for a month... with a

Services have been doing that for a while though... it's to prevent you from joining on a mass drop, binging the season then only staying for a month... with a 10 week run, you're subscribed for 3 months... and you can watch the back catalog any time. Even Netflix has shifted their drops this way.