The news is making a big deal about "secret" traffic aquisition costs - but the financials have covered these costs in a lot of detail over time - so it's not r

The news is making a big deal about "secret" traffic aquisition costs - but the financials have covered these costs in a lot of detail over time - so it's not really new news. All the other players do / have done the same thing. Bing is probably paying Duck Duck Go? Yahoo may have paid mozilla for firefox traffic etc.