I was thinking a few weeks ago about how new advertising models on mobile would look like. The first thing that came to mind was exactly this: ads in the notifi

I was thinking a few weeks ago about how new advertising models on mobile would look like. The first thing that came to mind was exactly this: ads in the notification bar for Android. Plenty of business models require that the user trade a negative benefit for a positive benefit. To succeed, you just have to ensure the net value to the user is positive. Yes, new ways of advertising are jarring at first, but some people will buy into it and adoption and acceptance start from there. The company singled out here is clearly implementing this concept very poorly and possibly causing irreparable damage to this new advertising method, but it's the company's approach that is problematic, not the method itself.