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https://www.cadillacfairview.com/en_CA/news/CF-opc-investigation.html https://www.cadillacfairview.com/en_CA/news/CF-opc-investiga... It was a beta test run 2
by dade_ 6y ago
https://www.cadillacfairview.com/en_CA/news/CF-opc-investigation.html https://www.cadillacfairview.com/en_CA/news/CF-opc-investiga...
It was a beta test run 2 years ago. Someone ran fast and broke things and were probably fired. Take off your tinfoil hat and relax.
CF doesn't care who the individuals are or their identities, though general demographics would probably be interesting. They certainly have signs up at every entrance clearly indicating that you are on camera, but I think they are actually surprised about the biometrics data being stored offsite. I suspect they didn't understand this when they setup the AVA trial.
They use analytics on the WiFi based on MAC as well as Internet use.
This data is used to determine the number of unique users that pass by different parts of the mall to identify high traffic and 'dead zones'. They use different marketing programs to increase traffic to dead zones and can justify higher rent in high traffic zones.
- stanfordkid 6y agoHaha take your tinfoil hat off? No one is stating this is some sort of CIA operation. But the idea that all this stuff just sits collecting dust overlooked in a datacenter forever is naïve. Data is gold, and it's traded and monetized at an incredibly high frequency. Your statement that the data is only used in a static fashion for low impact implementation related functions belies the fact that in 2-3 years when the implementing company loses funding and becomes an asset heap some smart PE investor will connect the dots, get the right team together and extract value from the data and sell off the assets. You're either naïve or willfully ignorant if you think this is totally "okay".