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Congratulations on the call. We just sold our business last year for 8 figures to a company that contacted us out of the blue. We weren't on the market or reall
by ActVen 15y ago
Congratulations on the call. We just sold our business last year for 8 figures to a company that contacted us out of the blue. We weren't on the market or really thinking about selling at the time. Here are a few thoughts that might be useful to you:
-Keep these two factors in mind: You are in control and this is a sales transaction(although a bit more complicated). Like any sales transaction, the first thing that is important is to learn as much as you can about the buyers needs. You should let them speak first about what their business is and why they might be interested in an acquisition. Go ahead and start off the conversation with questions about this if they don't start with talking about their interests. Feel free to probe further during their initial description if they aren't providing enough detail. During the first part of the call you want them to be doing most of the talking. This will allow you to describe your business in a way that is relevant to their goals and needs. Remembering you are in control is important because it is critical to display confidence and not look too eager at this point.
-What you share depends on the buyer's potential for being a competitor and the existence of an NDA. During the first call we spoke in very broad terms about the upward trend in revenues, but we didn't get into too many specifics. We waited until we learned more about the buyer, had an NDA, and considered our interest in selling. Because it is a sales transaction(see above), you will need to share enough to make them want more information and continue the discussions. Even if you get an NDA, they can still use the information if they buy a competitor or start something on their own. So, try and keep the "secret recipe" of your unique success a secret until after the transaction progresses a little further.
Let me know if you have any other questions. I have only gone through this once, but I would be happy to share my experience with you.
- guynamedloren 15y agoIf you don't mind, I'm interested to know why you sold your company. I did a bit of quick Googling and discovered the details of the sale, but I would love to hear a firsthand account, especially since it was out of the blue and you weren't even thinking about selling. Only share if you feel comfortable - thanks! :)