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https://www.atlassian.com https://www.atlassian.com https://tara.ai https://tara.ai Your branding is awfully similar to Atlassian. Not saying it's intentional
by dntrkv 6y ago
https://www.atlassian.com https://www.atlassian.com
https://tara.ai https://tara.ai
Your branding is awfully similar to Atlassian. Not saying it's intentional, but considering you are pitching yourself as a Jira alternative, it would be wise to differentiate yourselves a bit more.
Specifically talking about the logo and color.
- divbzero 6y agoAs a current and former user of BitBucket, Confluence, Jira, and HipChat, the look and feel of Tara is miles away from any Atlassian product. After reading the parent comment, it still took me a few times switching back and forth to notice that both logos happen to be triangular and blueish, and even then the logos are easy to distinguish — obtuse vs. acute apex, curved vs. sharp legs, different shades and gradients of blue.
- dotancohen 6y agoYou're right. Let my introduce you to "Dotan's Blur Test": Blur your eyes a bit when looking at the two homepages so that the shapes of logos and text disappears but the colours and placement stay the same. I cannot tell the two logos nor pages apart in the blur test. That may draw fire from Atlassian's legal team, and should probably be addressed.
- dotancohen 6y agoOn second thought, all publicity is good publicity. Maybe drawing the attention of Atlassian would be good from a marketing perspective. They would effectively let Atlassian initiate a comparison between the two products.