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Just FYI, this is mostly the content creators doing this. They pick the frequency and places in the video where they want the ads to play. https://support.goog

Just FYI, this is mostly the content creators doing this. They pick the frequency and places in the video where they want the ads to play. https://support.google.com/youtube/answer/6175006 https://support.google.com/youtube/answer/6175006 The reality is it takes so much time and energy to produce content and the bar is high that creators make it their full time jobs. So either, they have YouTube monetization with ads or they do in-video ad rolls, "sponsored by Squarespace", yadda yadds. Or they literally include some product into their video and it acts as a hidden ad because they generate a story around that product.

yaboy 6y ago
Don’t deflect here. Alphabet benefits as well.
- kinkrtyavimoodh 6y ago
  What's to deflect? Duh that Alphabet benefits as well, it is not running a charity, nor are the content creators who spend countless hours and thousands of dollars creating content. They are doing it because they can profit from it. It's important to know and point out that the UX of ads is in part chosen by creators.
stefan_ 6y ago
Except for the part where YouTube at some point just enabled mid-roll ads for essentially it's entire catalogue, even if previously disabled: https://twitter.com/GamersNexus/status/1280566684483543043 https://twitter.com/GamersNexus/status/1280566684483543043 This is of course an old classic with anything Google: yes, you can "opt out", but expect your choice to randomly reset at the whim of a PM looking to show "traction".
- jacobolus 6y ago
  Also I have heard multiple youtube videos publicly state (maybe speculatively?) that opting out of mid-roll ads will make Youtube reduce the rate at which their videos are presented to the audience. The Youtube ad experience has become almost intolerably bad in the past few months. I’m considering just always downloading their videos to my local machine before trying to watch them, even though it’s substantially less convenient.
  - ahelwer 6y ago
    I use ublock origin on Firefox and have never seen an ad on youtube. No idea why people don't do this. I will probably eventually pay for premium but would be better off just supporting people through patreon directly.
    - pixl97 6y ago
      Because only some of us can do this. If too many of us do it Google will work around it.
      - Izkata 6y ago
        They already have a few times - videos would just not play if an adblocker is enabled. Tends to only last about a week.
      - ekianjo 6y ago
        They will, and the day they make you watch 10 ads in a 5 minutes video the viewership will progressively drop to zero.
        tobyjsullivan 6y ago
        Cable television proved this is not true. Viewership will drop to zero when something better comes along - and that something better may or may not have ads. But most people seem to have a very, very high tolerance for watching ads if there's no better option.
      - amf12 6y ago
        > Because only some of us can do this. If too many of us do it Google will work around it. How do you expect Google to keep YouTube running if you don't want to watch ads AND also don't want to pay for premium? I understand using adblocker on shitty websites (and you could argue that YouTube is one of those with frequent ads) but then you should pay for premium. Just my 2 cents.
    - FractalParadigm 6y ago
vmception 6y ago
Which is still good, ad spots are like slots. Google increases the number of slots possible, and content creators choose how many slots they want. This means more people trying to advertise things can buy those increased numbers of slots which get consumed more frequently and are.

yaboy 6y ago

Don’t deflect here. Alphabet benefits as well.

kinkrtyavimoodh 6y ago
What's to deflect? Duh that Alphabet benefits as well, it is not running a charity, nor are the content creators who spend countless hours and thousands of dollars creating content. They are doing it because they can profit from it. It's important to know and point out that the UX of ads is in part chosen by creators.

stefan_ 6y ago

Except for the part where YouTube at some point just enabled mid-roll ads for essentially it's entire catalogue, even if previously disabled: https://twitter.com/GamersNexus/status/1280566684483543043 https://twitter.com/GamersNexus/status/1280566684483543043 This is of course an old classic with anything Google: yes, you can "opt out", but expect your choice to randomly reset at the whim of a PM looking to show "traction".

jacobolus 6y ago
Also I have heard multiple youtube videos publicly state (maybe speculatively?) that opting out of mid-roll ads will make Youtube reduce the rate at which their videos are presented to the audience. The Youtube ad experience has become almost intolerably bad in the past few months. I’m considering just always downloading their videos to my local machine before trying to watch them, even though it’s substantially less convenient.
- ahelwer 6y ago
  I use ublock origin on Firefox and have never seen an ad on youtube. No idea why people don't do this. I will probably eventually pay for premium but would be better off just supporting people through patreon directly.
  - pixl97 6y ago
    Because only some of us can do this. If too many of us do it Google will work around it.
    - Izkata 6y ago
      They already have a few times - videos would just not play if an adblocker is enabled. Tends to only last about a week.
    - ekianjo 6y ago
      They will, and the day they make you watch 10 ads in a 5 minutes video the viewership will progressively drop to zero.
      - tobyjsullivan 6y ago
        Cable television proved this is not true. Viewership will drop to zero when something better comes along - and that something better may or may not have ads. But most people seem to have a very, very high tolerance for watching ads if there's no better option.
    - amf12 6y ago
      > Because only some of us can do this. If too many of us do it Google will work around it. How do you expect Google to keep YouTube running if you don't want to watch ads AND also don't want to pay for premium? I understand using adblocker on shitty websites (and you could argue that YouTube is one of those with frequent ads) but then you should pay for premium. Just my 2 cents.
  - FractalParadigm 6y ago

vmception 6y ago

Which is still good, ad spots are like slots. Google increases the number of slots possible, and content creators choose how many slots they want. This means more people trying to advertise things can buy those increased numbers of slots which get consumed more frequently and are.