> being known is the best option YES. I can't recall the psych principle, but people are genuinely more likely to pick the political candidate whose name they

> being known is the best option YES. I can't recall the psych principle, but people are genuinely more likely to pick the political candidate whose name they simply know, even if they know they're not great, over the candidate they don't know. Then add primacy bias to that, and … well, you get it. Knowing more people increases the likelihood you'll be brought up, the likelihood you're the first name on people's minds, the default choice when the dust settles.