The concept of TLS certs validating the identity of a business entity--rather than just ownership of a domain name--has merit even though the implementation of

The concept of TLS certs validating the identity of a business entity--rather than just ownership of a domain name--has merit even though the implementation of EVs was poorly considered. A system that presented the end user with a business card of relevant information regarding a given website could be very effective if done properly. Presenting a list of industries and trademarks that the site does business under in the user's current jurisdiction would be a good start.