Anything next to core advertising will look completely insignificant, both in terms of revenue and (hopefully also) in terms of costs. Same for Google, though t

Anything next to core advertising will look completely insignificant, both in terms of revenue and (hopefully also) in terms of costs. Same for Google, though the cloud revenue numbers are starting to be meaningful. BTW, Ruth just said on the Alphabet earnings call that they'll break down cloud numbers in Q4 (expenses; revenues are already broken down), retroactively to 2018, that will be interesting to look at.