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Consumers Like Brands Containing Likable Numbers
- kmfrk 16y agoNormally, I would link to the direct source, but the link in question[1] did a terrible job of explaining the findings. You can go to the source by clicking the title in the HBS article. [1]: http://www.marketingpower.com/AboutAMA/Pages/AMA%20Publications/AMA%20Journals/Journal%20of%20Marketing%20Research/TOCs/SUM_2011.2/sources_and_consequences.aspx http://www.marketingpower.com/AboutAMA/Pages/AMA%20Publicati...