According to this CNN article: "in a January 2010 interview for Reader's Digest, founder Rob Kalin finally revealed the secret: "I wanted a nonsense word becaus

According to this CNN article: "in a January 2010 interview for Reader's Digest, founder Rob Kalin finally revealed the secret: "I wanted a nonsense word because I wanted to build the brand from scratch. I was watching Fellini's 8 ½ and writing down what I was hearing. In Italian, you say 'etsi' a lot. It means 'oh, yes.' And in Latin, it means 'and if.'" http://articles.cnn.com/2011-04-22/living/website.name.origins.mf_1_skype-service-etsy-laser-pointer?_s=PM:LIVING http://articles.cnn.com/2011-04-22/living/website.name.origi...