By way of example... A couple of years ago, my buddy and I made a parody site "Woofer" -- like Twitter, but with a 1400 character minimum per 'woof'. We tried

By way of example... A couple of years ago, my buddy and I made a parody site "Woofer" -- like Twitter, but with a 1400 character minimum per 'woof'. We tried to buy the domain name woofer.com. We tried rent to own. The owner wouldn't budge. We ended up purchasing "Woofertime.com". Within 1 month we were the top organic search result for "woofer", even above Woofer.com and Wikipedia. (It's since fallen to #4, and in truth I'm not even sure if the site works anymore. It was just a joke. But, the fact remains that during its peak, we didn't need the .com)