AFAIK, this is a classic case of Innovator's Dilemma: Mattel would never have pushed sexy and different Bratz type dolls and cannibalize the Barbie line, in fac

AFAIK, this is a classic case of Innovator's Dilemma: Mattel would never have pushed sexy and different Bratz type dolls and cannibalize the Barbie line, in fact they created a similar looking line only after Bratz's success.