You could argue that SEO isn't marketing literature, but it is absolutely marketing process just like marketing literature is. > The same one Hasbro used to ma

You could argue that SEO isn't marketing literature, but it is absolutely marketing process just like marketing literature is. > The same one Hasbro used to market their lame Scrabble game. > Unless either Hasbro got the website to release them Or the garden wasn't as walled as you had been lead to believe and the terms were included somewhere visible to search agents and Hasbro knew all about that from their own experience of the site. The association with your app and the mark was certainly visible as there was a direct mapping between the two via the search function. > (in which case they would simply have asked the website to remove them) Perhaps they did but the site said "copyright/trademarking isn't our problem, perhaps have your guys talk to their guys."?