3 ms·

I tend to agree with 37Signals on this -- they basically say that the name of your product matters a lot more than that product's domain name, so long as you ge

I tend to agree with 37Signals on this -- they basically say that the name of your product matters a lot more than that product's domain name, so long as you get a domain that's "close enough." If you think about it, that makes a lot of sense, because most people find sites on the web either by following links or by searching Google/Bing/etc., neither of which rely on knowing what the destination URL is. His advice of buying the actual product name (e.g. foursquare.com instead of playfoursquare.com) post-launch is good advice though, because it can help push your product beyond the early adopter stage.

portman 15y ago
By way of example... A couple of years ago, my buddy and I made a parody site "Woofer" -- like Twitter, but with a 1400 character minimum per 'woof'. We tried to buy the domain name woofer.com. We tried rent to own. The owner wouldn't budge. We ended up purchasing "Woofertime.com". Within 1 month we were the top organic search result for "woofer", even above Woofer.com and Wikipedia. (It's since fallen to #4, and in truth I'm not even sure if the site works anymore. It was just a joke. But, the fact remains that during its peak, we didn't need the .com)