Why now? We're less than a week from a hotly contested election and social media is an absolute battle ground. Someone with more PR experience please help me

Why now? We're less than a week from a hotly contested election and social media is an absolute battle ground. Someone with more PR experience please help me understand why now is the most advantageous moment for the RIAA to launch these strikes. I'm not saying it's a bad time necessarily, but this clearly could have been done months (years) ago.