A lot of companies do things like this where they pretend to be another company to scoop in business as a middleman. Recently googled a tradesperson and called

A lot of companies do things like this where they pretend to be another company to scoop in business as a middleman. Recently googled a tradesperson and called the number on the top result that came up. It quickly became clear that I wasn’t talking to the outfit I was trying to call but someone trying to insert themselves in the middle and collect a fee. When I grilled them it became clear what was going on. I eventually hung up and found a new number which put me in touch with the company directly. When I told them what happened they were like “yeah (insert name of one stop shop for home repairs) has been doing this... we have nothing to do with them but they keep trying to pretend we work with them and put out adverts under our name.” Super frustrating and I can sympathize with the restaurants where the same sort of thing seems to be happening. The likes of Google could of course police this a lot better but they’re happy to take the money for the ads.