I was cryptic in part because it is not completely clear. It's difficult even to pin down when we started on this path. That said, one surprisingly important i

I was cryptic in part because it is not completely clear. It's difficult even to pin down when we started on this path. That said, one surprisingly important influence seems to be the rise of image posts + eternal scrolling. It's the ideal method for delivering a continuous stream of entertaining "the other side is bad" outrage content.