Call it what it is an attempt to pull at the heart strings of customers by associating with the cause of the year. (Similar to companies putting 'fight cancer'

Call it what it is an attempt to pull at the heart strings of customers by associating with the cause of the year. (Similar to companies putting 'fight cancer' ribbons on their products). What I want is a company to focus on giving me a good experience and helping me when there is a problem that's what matters to me. Not 'we are part of the solutions to societies ills' theater.