One of my favorite mobile games is Antiyoy, by Yiotro (https://github.com/yiotro/Antiyoy https://github.com/yiotro/Antiyoy) who also created other games like Vo

One of my favorite mobile games is Antiyoy, by Yiotro (https://github.com/yiotro/Antiyoy https://github.com/yiotro/Antiyoy) who also created other games like Vodobanka, Achikaps, and Bleentoro. The creator mentioned that he picked the names because they were pronounceable, unique, memorable, and searchable. That misses out on meaningfulness and familiarity, but those are expensive - by dropping those requirements, you gain easy SEO, trademarks, domains, etc. A big company knowing they're going to sell millions of copies can spend 5 figures on a domain and 6 figures on SEO, but I don't think it's worth it for most startups.