Programmers don't know how to build businesses either, but they do know how to build something that might turn into a business. You're equating all business pe

Programmers don't know how to build businesses either, but they do know how to build something that might turn into a business. You're equating all business people with MBA's. That's like saying anyone with a CS degree knows how to code. The article has a point. If you read Innovator's Solution or Peter Drucker books or look at Apple's business philosophy there's a lot to knowing what works with people and businesses. I've done B2B sales before and it wasn't anything like I thought it would be. Those books and Apple illustrate the benefits of building around a marketing focus (customer experience). I can't say most technical founders with projects that I've met do that. Some projects are intensely personal ones built around a technology (insert API) instead of a problem potential customers are having.