If Google pays Apple 10b to be a default search engine, it should profit at least 2x-3x from that positioning. I beleive the real number is in the ballpark of 5

If Google pays Apple 10b to be a default search engine, it should profit at least 2x-3x from that positioning. I beleive the real number is in the ballpark of 5x. Going after that pile of dough looks quite reasonable for otherwise stagnant Apple.