Hey - I really appreciate the sentiments on the swing we are taking. Regarding your on point concerns — I gotta share that we felt the very much the same before

Hey - I really appreciate the sentiments on the swing we are taking. Regarding your on point concerns — I gotta share that we felt the very much the same before launching beyond friends and family. Thus far (and, admittedly, it's early days), we are growing organically. When people are interview guests for an Artifact or listen to Artifacts involving, friends, family, or colleagues, they are becoming customers. In this way, people are telling us that they can see a "constellation" of Artifacts around them and the people in their lives — and that they'll add to it over time. So, we might do an annual Artifact interview with your child from age 9 to 18, capturing their voice and their thoughts, and then you might sit for an Artifact with colleagues as a send off before leaving for a job, capturing that work together. You also might use Artifact to capture family heritage - with parents, aunts/uncles, and grandparents, and do so incrementally over time, etc. So yeah, early days but this is what we are seeing. We'll be keeping our heads down, focused on providing quality service day in and day out.