Who exactly is that company? One of the first steps in arbitration is for both parties to agree on a choice of arbiter. Looking at Amazon's webpage it names the

Who exactly is that company? One of the first steps in arbitration is for both parties to agree on a choice of arbiter. Looking at Amazon's webpage it names the American Arbitration Association which appears to be a pretty big non-profit. Step two in their road map here includes the arbiter choice step: https://www.adr.org/sites/default/files/document_repository/AAA197_Arbitration_Road_Map.pdf https://www.adr.org/sites/default/files/document_repository/... If amazon is just insisting on "their guy" then I would think that should be pointed out in much bigger letters. From Amazon's perspective I can see lots of incentives: faster, cheaper, no appeals, no class-actions, probably no giant punitive judgements. But they may not have any better chance of actually winning them.