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Good article, and I wish you continued and even greater success! When you try Adwords, keep in mind your CPA (cost per acquisition) profitability should not be
by chopsueyar 16y ago
Good article, and I wish you continued and even greater success!
When you try Adwords, keep in mind your CPA (cost per acquisition) profitability should not be judged solely on a single month's price.
If you find out most of your users stick around for 3 months, and you are charging $20/month, the average signup is worth $60. But if you spend $30 in Adwords and get a single signup, and think it isn't profitable because you spend $10 more than the signup, it is a mistake. Over the next two months you will make a $30 profit.
Of course, this is over a three month period. But, if you have enough sign ups in the pipeline, you can see how well this works out.
- mise 16y agoGood point. If the person signs up to the site's mailing list after coming from Adwords, and eventually becomes a member, will Adwords record this conversion?