What value does DDG bring to Apple? Its user-base is insignificant (Apple will instantly have a larger user-base the moment they set it as the default in Safari

What value does DDG bring to Apple? Its user-base is insignificant (Apple will instantly have a larger user-base the moment they set it as the default in Safari). The branding is terrible, especially for Apple. There’s also nothing special about their tech since it’s just a Bing API wrapper. What’s in it for Apple?