> vote with your wallet And that's exactly what I intend to do. If something is masquerading as free but uses that to actually sell my attention/trust to other

> vote with your wallet And that's exactly what I intend to do. If something is masquerading as free but uses that to actually sell my attention/trust to other parties, then I don't see why I can't masquerade as a client that's willing to be subjected to that but only takes the functionality. Make your cost upfront and clear and I will pay upfront and clear. If your business model involves a high degree of obscurity, my consumer behaviour will, as well. Put it another way - is it theft to go to a company meeting where they serve pizza, just for the pizza?