This was always going to be the outcome though? Every company knows that content is king, and wants to control their own content. Netflix jumped headlong into

This was always going to be the outcome though? Every company knows that content is king, and wants to control their own content. Netflix jumped headlong into making originals because they know each time they went to renew Friends NBC would just squeeze them for even more money based on the increasing demand. This is exactly how it was going to play out, and there will never be one catch-all service, unless you want to pay $150 a month because hbo will charge that service $20, Showtime $20, Disney $20, BBC TV $8 and so on....