> Have it as a sort-of loss-leader, a bit like their OS is effectively a loss leader for their hardware sales? Seems reasonable! > That would of course sugges

> Have it as a sort-of loss-leader, a bit like their OS is effectively a loss leader for their hardware sales? Seems reasonable! > That would of course suggest a search that would require Apple hardware. People performing actual searches has to be one of the lower cost factors of creating a search engine, at least for a long time. Unless it completely explodes, which I find very doubtful considering Googles position, and also considering Apples deep pockets, I don't think Apple will be in a big hurry to shut the gates. Additionally I can totally see Apple doing heavy integration with it's systems and actually using this potential search engine to upsell people into their ecosystem.