A proper, popular search engine is incredibly expensive to run Is it? Google rakes in a lot of money, and so has the rope to publicly hang itself with silly, e

A proper, popular search engine is incredibly expensive to run Is it? Google rakes in a lot of money, and so has the rope to publicly hang itself with silly, expensive initiatives. That doesn't mean the Search product category is inherently expensive; it means Google has more money than it knows what to do with.