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So if Apple give up on Google - how can they replace the revenue Google gives Apple? Google makes money by building a profile on every internet user and then u

So if Apple give up on Google - how can they replace the revenue Google gives Apple? Google makes money by building a profile on every internet user and then uses those profiles to target advertisement. Can Apple do something similar? Apple not so long ago offered iAd: https://en.wikipedia.org/wiki/IAd https://en.wikipedia.org/wiki/IAd

nip180 6y ago
Does Maps make money for Apple? Does Siri make money for Apple? Apple has a history of not expecting software to make money. This is changing somewhat with their new push towards subscription services. Maybe this will be used to encourage Apple One adoption.
GeekyBear 6y ago
iAd pretty famously failed because advertisers didn't like Apple's habit of not sharing user data with them. >Despite massive size and overwhelming popularity, Apple has struggled to court Madison Avenue's influential media buyers, the people at advertising agencies who decide where to spend the budgets of the world's biggest brands. According to a new report form Ad Age's Kate Kaye, this issue is due in large part to the company's refusal to share valuable consumer data with its advertising partners, meaning that brands are not able to pinpoint prospective customers with nearly the same precision as they can advertising with Facebook and Google. Here's how Kaye said one executive described Apple's decision not to provide information about individual consumers to its advertising partners on the iAd network, which sells in-app ads on iPhone, iPad, and iPod Touch devices: "One person familiar with the situation exec said Apple's refusal to share data makes it the best-looking girl at the party, forced to wear a bag over her head." https://finance.yahoo.com/news/why-people-think-apples-ad-173033632.html https://finance.yahoo.com/news/why-people-think-apples-ad-17...

nip180 6y ago

Does Maps make money for Apple? Does Siri make money for Apple? Apple has a history of not expecting software to make money. This is changing somewhat with their new push towards subscription services. Maybe this will be used to encourage Apple One adoption.

GeekyBear 6y ago

iAd pretty famously failed because advertisers didn't like Apple's habit of not sharing user data with them. >Despite massive size and overwhelming popularity, Apple has struggled to court Madison Avenue's influential media buyers, the people at advertising agencies who decide where to spend the budgets of the world's biggest brands. According to a new report form Ad Age's Kate Kaye, this issue is due in large part to the company's refusal to share valuable consumer data with its advertising partners, meaning that brands are not able to pinpoint prospective customers with nearly the same precision as they can advertising with Facebook and Google. Here's how Kaye said one executive described Apple's decision not to provide information about individual consumers to its advertising partners on the iAd network, which sells in-app ads on iPhone, iPad, and iPod Touch devices: "One person familiar with the situation exec said Apple's refusal to share data makes it the best-looking girl at the party, forced to wear a bag over her head." https://finance.yahoo.com/news/why-people-think-apples-ad-173033632.html https://finance.yahoo.com/news/why-people-think-apples-ad-17...