This topic seems to come up every couple of years for Apple. But I guess there is actually some evidence for it now. It is something I have wondered about for

This topic seems to come up every couple of years for Apple. But I guess there is actually some evidence for it now. It is something I have wondered about for a long time, I am curious how they would handle it from a financial standpoint. If they made it privacy focused, maybe no ads (probably a big maybe), and allowed anyone to use it (not just iOS). Could Apple search become the gateway to buying other Apple products like Google search has become for Google? Plus any of the other benefits of building this (like improved Siri).