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For this to make sense, they would have to believe that the value of having their own search engine is greater than the cost of developing it AND the billions t
by usefulcat 6y ago
For this to make sense, they would have to believe that the value of having their own search engine is greater than the cost of developing it AND the billions they currently receive from Google every year for making google the default search engine. Either that, or it’s a feint to undercut the recently announced US case against google.
- asplake 6y agoEvery year while it lasts
- bnj 6y agoThere are other non-financial factors that I'm sure would also be part of the decision making, particularly because Apple can afford to totally forego that $10b from google if they wanted to. Off the top of my head: (1) the reputational cost of marketing privacy but partnering with google on search; (2) the strategic benefit of pulling some portion of iPhone web traffic away from google...