I really can't see how you have come to that conclusion. They could make good amount of money by simple advertising, the way google started out. The main reaso

I really can't see how you have come to that conclusion. They could make good amount of money by simple advertising, the way google started out. The main reason the don't collect anything now is because they are a Hardware Platform company. They make much more than google, without any data collection. If they wanted to do data collection, they wouldn't harp about not collecting data so long. They would have kept mum.