This seemed a key point: > We can logically follow this to a future of a "split Web". There's going to be the "Google Era" Web that will live for a long time,

This seemed a key point: > We can logically follow this to a future of a "split Web". There's going to be the "Google Era" Web that will live for a long time, and another iteration of the Web where us technologists will try our best to create something more to our liking. All human endeavors tend toward Towers of Babel. Alternates shall arise and topple Google.