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All Google has to do is de-rank slow sites and everything would be fast within weeks. But they won't. Because ad tech is most of what's making sites slow. They
by throwaway189262 6y ago
All Google has to do is de-rank slow sites and everything would be fast within weeks.
But they won't. Because ad tech is most of what's making sites slow. They would end up de-ranking sites using lots of Google advertising.
Speed is just a shitty excuse to force AMP on everyone. There's countless other levers they could pull if they actually cared about performance