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Remember any corporate rebranding where the press went "hey, this is pretty good actually"? Me neither. My guess is that people just hate change and will ration
by kristaps 6y ago
Remember any corporate rebranding where the press went "hey, this is pretty good actually"? Me neither. My guess is that people just hate change and will rationalize why old>new.
- mikelward 6y agoMasterCard, AirBnB, and BP are the only ones I can find.