But critically, the entities are not competing for the same audience. People are not choosing between Fox News and MSNBC, people are choosing between Fox News a

But critically, the entities are not competing for the same audience. People are not choosing between Fox News and MSNBC, people are choosing between Fox News and Brietbart. While it would seem like there is an opportunity for a service that caters to the middle, in reality I think people largely prefer to have their world views and priors confirmed rather than challenged.