The only real difference is when a big company does it we're supposed to think it's 'clever' but when an individual does it we're told it's 'sleazy'. Just like

The only real difference is when a big company does it we're supposed to think it's 'clever' but when an individual does it we're told it's 'sleazy'. Just like when I buy something down the street and mark up the price 100% before selling it to you. I'm a bad guy for doing what every large retailer does every single day of the year.