Apple's engineering and design success is a huge part of why they have the resources to likely fund some of the 5 nm fab deployment costs and capacity. Money c

Apple's engineering and design success is a huge part of why they have the resources to likely fund some of the 5 nm fab deployment costs and capacity. Money comes from success which came from great engineering and design coupled with great marketing. Marketing might get you there for a short time, but maintaining that growth and long term high customer satisfaction doesn't come without great engineering and design.