This is a pretty neat article, but none of it really seems like rocket science. As far as I can tell, it just validates Fred Wilson's post regarding a startup's

This is a pretty neat article, but none of it really seems like rocket science. As far as I can tell, it just validates Fred Wilson's post regarding a startup's marketing budget (http://www.avc.com/a_vc/2011/02/marketing.html http://www.avc.com/a_vc/2011/02/marketing.html). Would anything listed in that document have mattered a hill of beans if Mint's product was atrocious?