Huge risks with little short term gain. Being first, from their POV, has no reward in this short-term world we live in. They have to change almost every part of

Huge risks with little short term gain. Being first, from their POV, has no reward in this short-term world we live in. They have to change almost every part of their business, it is just easier to ignore or work against progress. I worked 15 years ago, they hope the same strategy will work today.