There is a more general idea here: why don't we efficiently allocate resources, when we know that we could? Why is the fashion industry so big? Apparently it c

There is a more general idea here: why don't we efficiently allocate resources, when we know that we could? Why is the fashion industry so big? Apparently it causes >10% of carbon emissions. 85% of used clothes end up in the dump. Why is marketing so big? It has long since surpassed the point where it simply matches products with demand. The best marketing is designed to create demand. I view that as a market inefficiency. The human emotional system has been tuned for local optimization and self benefit.