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Zappos hires Mechanical Turk to proofread product reviews
- jcr 15y agoThere's some more information (another write-up) here: http://behind-the-enemy-lines.blogspot.com/2011/04/want-to-improve-sales-fix-grammar-and.html http://behind-the-enemy-lines.blogspot.com/2011/04/want-to-i...
- lsb 15y agoNote that the article quotes the retail price of mechanical turk; Amazon bought Zappos last year, so they probably get a better deal.
- togasystems 15y agoAmazon charges ten percent of a HIT, so they probably dropped that charge. The rest goes to the worker.
- _delirium 15y agoAs a consumer this is slightly annoying. When I see a "user-posted" review on a website, I like to know that it's actually what the user posted. Things like typos and grammatical information are useful bits of information to help me decide how reliable the reviewer is.
- hugh3 15y agoYes, perhaps a better policy would be "All comments with spelling or grammar errors will be deleted". Imagine if the entire internet had such a policy. What a wonderful world we would have!
- palish 15y agoDaVinci wrote without using capitals or punctuation. Drew Houston wrote his Dropbox apology without using capitals. And grammar... Well, grammar sometimes be subjective, y'dig? It took me a long time to set aside my prejudice for people who had trouble writing perfectly. But once I did, and once I actually listened to what they were saying, I was often surprised to discover that those people turned out to be smarter than I was. Or more experienced. Or had some unique insight that I hadn't considered before. Of course, Occam's Razor suggests that the simple explanation is I'm "just another dummy". Or could it be that form without substance is rubbish?
- deleted 15y ago[deleted]
- aantix 15y ago>Find, Fix, Verify I'd be interested in seeing how they partitioned up these hits. I would assume that one Turker is performing the fixes, while another varies? To me these n-stage Mechanical Turk tasks are much more interesting than any classical survey tasks that you typical see on MTurk. You can achieve some amazingly creative results if you have one Turker make a change and then allow other workers to make subsequent changes, iterating over the previous versions. Effective crowdsourced, micro-iterative design may be a great way to bootstrap a startup with user generated content. http://www.github.com/aantix/turkee http://www.github.com/aantix/turkee
- hugh3 15y agoHow much are they paying? I love nitpicking the errors of others' errors, so why not do it for some pittance? edit: Oh. Ten cents per review. Probably a bit too pittance-y even for my tastes. Still, back when I was an undergrad...