Yeah. This doesn't seem like something that users would actually want, so there has to be a financial incentive for Google to do it. Perhaps they start off as "

Yeah. This doesn't seem like something that users would actually want, so there has to be a financial incentive for Google to do it. Perhaps they start off as "not ads" in order to minimise complaints about the feature, but intend to gradually allow companies to e.g. pay for prime spot.